Privacy Policy (www.chaitra.co)

Last Updated: March 18, 2025

By accessing or using our Website and/or providing your information, you consent to the practices described in this Privacy Policy. We may update this policy periodically to reflect changes in our operations or legal requirements, and any revisions will be posted on this page with the updated “Last Updated” date.

1. Information We Collect

We collect information from you in the following ways:

a. Information You Provide Directly

• Personal Information: When you register an account, place an order, subscribe to our newsletter, create wishlists, submit reviews or feedback, or contact us, we may collect your name, email address, phone number, billing address, shipping address, and payment information.
• Communications: Details shared when you reach out to us via email, phone, or contact forms, including inquiries, feedback, or complaints.
• Other Information: Any additional details you voluntarily provide through interactive features on the Website (e.g., preferences, survey responses, or customization requests).

b. Information Collected Automatically

• Usage Data: Information about your interactions with the Website, such as pages visited, items added to wishlists or carts, time spent, and clicks, collected via cookies and similar technologies (see Section 6).
• Device Information: IP address, browser type, operating system, and device identifiers to optimize functionality and troubleshoot issues.
• Location Data: Approximate location derived from your IP address to tailor services or comply with regional requirements.

c. Information from Third Parties

• We may receive data from third-party service providers (e.g., payment gateways, shipping partners, or analytics tools) where permitted by law and consistent with this policy.

2. How We Use Your Information

We use your information for the following purposes:

• Order Fulfillment: To process, ship, and track your jewelry purchases, including sending order confirmations and updates.
• Customer Service: To address inquiries, resolve issues, and incorporate feedback or reviews.
• Personalization: To recommend products, customize your experience, and manage wishlists based on your preferences and activity.
• Marketing: To send newsletters, promotional offers, or updates (you may opt out; see Section 8).
• Analytics: To analyze Website performance, user behavior, and trends to enhance our offerings.
• Legal Compliance: To meet legal obligations, respond to authorities, or protect our rights (e.g., fraud prevention).
• Payment Processing: To facilitate secure transactions via third-party payment gateways.

3. Sharing Your Information

We do not sell, trade, or disclose your personal information to third parties for their marketing purposes without your consent. We may share your information as follows:

• Service Providers: With third parties assisting our operations, such as payment gateways, shipping partners, and IT or analytics providers, all bound by confidentiality obligations.
• Payment Gateways: We use various third-party payment gateways to process transactions securely; we do not store your full payment details.
• Shipping Partners: We share necessary details with shipping providers to deliver your orders.
• Legal Obligations: When required by law, court order, or government authority, or to safeguard our rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred, with prior notice where practicable.

Our Website may link to external sites (e.g., social media). We are not responsible for their privacy practices and recommend reviewing their policies.

4. Your Rights

You have the following rights over your personal information:

• Access: Request a copy of the data we hold about you.
• Rectification: Ask us to correct inaccurate or incomplete information.
• Erasure: Request deletion of your data, subject to legal retention obligations.
• Restriction: Object to or limit certain uses of your data.
• Opt-Out: Unsubscribe from marketing communications (see Section 8).

To exercise these rights, contact us at shine@chaitra.co or +91-9019921267. We will respond promptly and address your requests in accordance with applicable law.

5. How We Protect Your Information

We employ industry-standard security measures to protect your data from unauthorized access, loss, misuse, or alteration, including:

• Secure Socket Layer (SSL) encryption for data transmission.
• Access controls limiting data to authorized personnel only.
• Regular system audits to identify and mitigate risks.

While we take reasonable precautions, no online platform can guarantee absolute security. We will notify you and relevant authorities of any data breach as required by law.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance functionality, analyze usage, and deliver tailored content:

• Essential Cookies: Required for core Website operations (e.g., cart functionality).
• Analytics Cookies: To monitor traffic and behavior (via third-party tools).
• Marketing Cookies: To provide relevant promotions.

You may manage cookies via your browser settings, though disabling them may impact Website performance.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined herein or as required by applicable law and industry practice. For example:

• Account and transaction data are retained while your account is active and for a period thereafter as mandated by tax or legal requirements (e.g., 7 years under Indian law).
• Other data (e.g., marketing preferences) is kept until you opt out or it is no longer relevant.

Data no longer needed is securely deleted or anonymized.

8. Marketing Communications and Opt-Out

We may send you promotional emails, newsletters, or offers based on your consent or activity. You may opt out at any time by:

• Clicking “unsubscribe” in our emails.
• Contacting us at shine@chaitra.co or +91-9019921267.

This does not affect transactional communications (e.g., order updates).

9. International Transfers

As we currently operate and serve customers solely within India, your data is processed and stored in India. Should our operations expand internationally, we will ensure compliance with applicable data protection laws for any cross-border transfers.

10. Third-Party Tools

We utilize various third-party tools to support Website functionality, analytics, and marketing efforts. These tools may collect and process data as described in their respective privacy policies, and we ensure they align with our privacy standards.

11. Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of India, with exclusive jurisdiction in the courts of Bengaluru, Karnataka, for any disputes arising hereunder.

12. Compliance with Applicable Regulations

We strive to comply with all applicable privacy laws, including the Information Technology Act, 2000, and rules thereunder. To the extent that additional regulations (e.g., international laws) may apply unbeknownst to us, we disclaim liability for unintentional non-compliance and will take reasonable steps to address any such requirements upon notification.

13. Changes to This Privacy Policy

We may amend this Privacy Policy to reflect changes in our practices or legal obligations. Updates will be posted here with the revised “Last Updated” date. We encourage periodic review.

14. Contact Us

For questions, concerns, or to exercise your rights, please contact us at:

• Email: shine@chaitra.co
• Phone: +91-9019921267
• Address: #652, Parangi Palaya, Sector 2 – HSR Layout, Bengaluru – 560102, Karnataka, India

We are dedicated to resolving your concerns transparently and efficiently.